Tiffany & Co Soon in Stockholm



Tiffany shop opening up Stockholm

Soon opening up, Tiffany & Co.



Edgy Tiffany & Co Ad- Campaign

Tiffany’s latest campaign, as seen in New York. Picture courtesy @businessoffashion



You may have heard that the American jeweller Tiffany & Co are opening up a store in the city of Stockholm this fall. It is the former Nathalie Schuterman store, approx. 400m2, at Birger Jarlsgatan. Passed by the other day and activity is fierce in creating the new Nordic flagship store.

The American jeweller, founded in 1837, was  acquired by French luxury conglomerate, LVMH, in January 2021.

The new owner has decided to have a younger approach in their marketing for the classic “Audrey Hepburn” signature jeweller. Their latest ad campain showing a more edgy style with copy reading ‘This is not your Mother’s Tiffany’ which have angered some supporter.

Read more on Business of Fashion



I höst öppnar den klassiska juvelerarfirman Tiffany & Co en stor butik i centrala Stockholm.

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