Gucci Pays Tribute To The Late Princess Diana



Gucci Diana Bag

Princess Diana Carrying The Gucci Bamboo Handle Tote In The 1990s. Picture courtesy @thetelegraph



Gucci The Diana Bag

Gucci’s Diana Bag from 2021



Gucci’s Bamboo Handle Tote Bag was first presented by the fashion house in 1991 and now, 30 years later re-named the Diana bag.

The story behind goes that the Late Princess of Wales, Princess Diana, became increasingly bold in her fashion choices as she distanced herself from the British Royal Family after her separation and subsequently divorce from the then, Prince of Wales.

The princess frequently attended the renown Chelsea’s Harbor Gym in London where the paparazzi were waiting for her. Fashion conscious the Princess of Wales, dressed in cycling shorts and baggy sweaters used this Gucci bag to complete her outfit, and on top, the bag served as a shield covering her face. 

On July 1st, 2021 Princess Dianna would have turned 60 years old, and Alessandro Michele, Creative Director of Gucci, announced that the bag with the bamboo handle the Princess so often carried would be named The Diana Bag.



Till minne av det som skulle varit Prinsessan Dianas 60 årsdag, 1 Juli 2021, lanserade Gucci The Diana Bag.  En uppgradering av The Bamboo Tote Bag  Prinsessan sågs bära under 1990-talet.

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