Gucci

Guccio Gucci, founded the company that bears his surname in Tuscany, Italy, in 1921. As an immigrant hotel worker in Paris and later London, young Guccio Gucci was impressed with the luxurious luggage he saw guests bring with them at the Savoy Hotel.

When returning to his birthplace Florence he opened a shop focused on equestrian style products, such as horse saddles and accessories. Do you know that his strict attention to Italian saddle details inspired the idea for the branded red and green woven stripe – THE WEB’?

The GG canvas was born after the 2nd WW when supply of materials were difficult so Guccio Gucci began exploring alternative materials. Today this canvas is named GG Supreme.
In 1947, the first Gucci bamboo handle bag was born. It was an instant success, with women from Ingrid Bergman, Elizabeth Taylor and, later, Princess Diana favouring this distinguished style.

The Flora pattern, a colourful palette of flowers and insects, was originally designed by artist Vittorio Accornero, for Grace Kelly in 1966. In 2005 the Flora pattern was relaunched.