Contact Us
Still in Fashion
Stockholm, Sweden
+46 708 17 97 57
welcome@stillinfashion.com
Guccio Gucci, founded the company that bears his surname in Tuscany, Italy, in 1921. As an immigrant hotel worker in Paris and later London, young Guccio Gucci was impressed with the luxurious luggage he saw guests bring with them at the Savoy Hotel.
When returning to his birthplace Florence he opened a shop focused on equestrian style products, such as horse saddles and accessories. Do you know that his strict attention to Italian saddle details inspired the idea for the branded red and green woven stripe – THE WEB’?
The GG canvas was born after the 2nd WW when supply of materials were difficult so Guccio Gucci began exploring alternative materials. Today this canvas is named GG Supreme.
In 1947, the first Gucci bamboo handle bag was born. It was an instant success, with women from Ingrid Bergman, Elizabeth Taylor and, later, Princess Diana favouring this distinguished style.
The Flora pattern, a colourful palette of flowers and insects, was originally designed by artist Vittorio Accornero, for Grace Kelly in 1966. In 2005 the Flora pattern was relaunched.
A vintage Gucci bag typically refers to pieces produced at least 20 years ago, often showcasing classic designs like the GG Supreme canvas, bamboo handles, and the iconic horsebit hardware. These bags reflect the craftsmanship and style of their era, often making them highly collectible.
Authenticating vintage Gucci requires close attention to details like the logo embossing, stitching quality, serial number format, and hardware engravings. The serial number is usually located on a leather tag inside the bag and consists of two sets of numbers. The craftsmanship should feel consistent and refined, any uneven stitching or cheap hardware is a red flag.
Condition is crucial: check the canvas or leather for wear, discoloration, or cracks. Inspect hardware for tarnishing and functionality. Verify the authenticity of serial numbers and any accompanying documentation. Since vintage Gucci varies widely by era, understanding the specific model’s history helps in making a confident purchase.
Yes, many vintage Gucci bags have appreciated in value, especially iconic styles and limited editions. Their combination of timeless design and rarity makes them desirable to collectors and fashion enthusiasts alike.
Absolutely. With expert care, leather can be cleaned and conditioned, hardware can be polished, and minor repairs can be made without compromising the bag’s vintage charm. At Still In Fashion, we recommend professional restoration to preserve both appearance and value.