GOYARD

Goyard is a French trunk and leather goods maker, established in Paris in 1853.

Edmond Goyard, drawing on his father François Goyard’s work, turned the store on Rue Saint Honorré into an increasingly elitist luxury brand with an international clientele. He created the first Goyard advertisements and opened four branch stores. He also laid the foundations for the brand as we know it today, as he came up with the emblematic Goyardine canvas. He partnered with his eldest son Robert, and together they ran E. Goyard Aîné et Fils (E.Goyard Elder and Son). Robert followed his father’s footsteps and ran the business from 1937 to 1979.