Goyard

Goyard , the French trunk and leather goods maker, was established in Paris in 1853.

Edmond Goyard, succeeding his father François Goyard’s work, turned the store on Rue Saint Honorré into an increasingly elitist luxury brand with an international clientele. He opened four branch stores and laid the foundations for the brand as we know it today. You can easily spot a Goyard bag by its emblematic Goyardine canvas, created by Edmond goyard.

He partnered with his eldest son Robert, and together they ran E. Goyard Aîné et Fils (E.Goyard Elder and Son). Robert followed his father’s footsteps and ran the business from 1937 to 1979. In 1998, Jean-Michel Signoles, a keen collector of Goyard items, took over from the Goyard family.

Do you know that the classic Saint Louis bag was initially designed as a beach bag? Its name is a reference to King Louis IX of France, known as Saint Louis.